Pacific University Style Week
HOW IT ALL BEGAN
Pacific University Style Week is one of the largest events in the field of fashion in Russia among young designers. This is the only place for designers in the Far East of Russia to develop their skills. The level of this event corresponds to the world Fashion Weeks. There are more than 200 models working on the runway representing about 1500 unique collections and garments.
The main organizers and ideological inspires of the event are the teachers and the students of Vladivostok State University of Economics and Service. The history of Pacific University Style Week dates back to 1994 when the fashion contest of young designers «Pygmalion» was held for the first time. In 2018 it celebrated 25th anniversary.
The first Pacific University Style Week in VSUES was held in 2013. The event was held with huge success and many languages of the world spoke about it. Every year the number of participants and the reputation of the events rise. The format of the university week of fashion attracted a lot of attention to
VSUES – the partners of the event became interested in the success of students designers and offer them cooperation.
The winners become participants of international competitions held in the APR countries. This experience helps young designers to develop their competence and become more recognizable.
The Cultural program of the Pacific University Style Week includes the following events:
Popular nomination at the exhibition – «Young photo model». Usually more than 100 applications are submitted in four age categories to participate in the contest «Young Photo model»
- KIDS FASHION DAY
The audience and the jury have a chance to evaluate the collections from the beginning designers of clothes to already well-known and respected couturiers, who create clothes for children. During Kids fashion day, the schoolchildren from the 5th to the 11th grade present their collections
International fashion contest of young designers was the culmination event of the Pacific University Style Week. More than 100 collections of young designers from Russia, South Korea, China and Japan are usually presented in competition. The jury stressed that competition was very important. The public and professional commission includes well-known businessmen, owners of fashion brands and shops, designers.
Competition of hairdressers, stylists, make-up artists of the Asia Pacific Region countries. First, the jury estimated the external look, and then the form of the hairstyle and the technique.
- BRANDS DAY
Professional designers show of the leading brands of Asia-Pacific Region Countries
Guests of the Pacific University StyleWeek had a chance to see collections from all over the world: Russia, Korea, Iran, Singapore, Israel, USA, Japan, China, and France, Every year the organizers are trying to surprise their guests more and more.
Among the headliners:
- Russian couturier Vyacheslav Zaitsev;
- Fashion House «Tatiana Parfenova»;
- Photographer Rolf Gobitts;
- Fashion designers:
Lyudmila Norsoyan, Igor Chapurin,
Vlad, LIsovets, Alyona Akhmadulina,
- Founders and director general
of Gianfranco Ferre Furs Fashion
House Luca Pichokki.
PACIFIC UNIVERSITY STYLE WEEK PROGRAM
Pacific University Style Week consists of three parts:
- Cultural Program consists of exhibitions, show where professional jury consists of well-known businessmen, owners of fashion brands and shops, designers, professors of design universities from Russia, Italy, China, the Republic of Korea, Greece, etc.
- Educational program shows successful world-class designers and renowned experts prepare workshops, lectures and master classes for guests.
- Business program includes annual meeting of members of the Association of Higher Educational Institutions of the Asia-Pacific countries, business meetings, round table meetings, conferences.
HISTORY OF SUCCESS
«Pacific University Style Week» won the first place in the contest of the National Award «Russian Event Awards» in the nomination «The Best Project for the Promotion of Event Tourism» in Russia, and continues to keep it nowadays.