Hospitality management (Spring/Fall)

COURSE OUTLINE

1. General information

Department: International Institute of Tourism and Hospitality

Level of study: Undergraduate

Course title: Hospitality management

Semester of study: Spring / Fall

Lecturer: Aleksandr Perfilev, Ph.D., Associate Professor

Today, the hospitality industry is a powerful system of economy of a region or a tourist center and an important component of the tourism economy. The rich and unique culture, diverse environment and standards of services in general make the Asia-Pacific region attractive to international tourists. According to experts of the United Nations World Tourism Organization (UNWTO), the number of tourists in the Asia-Pacific countries will reach 535 million in 2030. The rapid growth rate of the hospitality industry directly affects employment and the development of human resources. There is a growing demand for specialists in the field of tourism and hospitality, specific specialties and relevant training and educational institutions. The need to develop and train specialists in various sectors of the tourism and hospitality industry is widely recognized in the Asia-Pacific region.

 2. Learning outcomes

After completion, students should be able to:

3. To know functional and organization structure, service standards in hotels and hotel associations.
4. To analyze the activity results of functional hotel departments, the performance of service of visitors.
5. To demonstrate the knowledge of hotel’s operation management.
6. To demonstrate the knowledge of professional standards of service, qualification requirements for the staff in the field of hospitality industry.

3. Course contents

Topic 1. Industry trends.

The hotel industry is a global industry, which is undergoing many changes. The demand for hotels is affected as the economic fortunes of countries, regions, and cities rise and fall. Each year companies and hotels change ownership and new companies and brands enter the marketplace. The 150 largest hotel chains in the world include 19 Asian chains; the most of them are Japanese and Chinese.

Self-study assignment: to make a PowerPoint presentation dealing with the specifics of hospitality trends in any country of Asia-Pacific region.

Topic 2. Hotels categories.

It’s important to understand the ways in which hotels are categorized. Hotels can be categorized by location, ownership, price, and other factors (such as service, guestroom format, or clientele).  

Self-study assignment: to make a PowerPoint presentation in order to demonstrate the hotel operation according to the hotels classification.

Topic 3. Guests’ classification.

Hotels are in the business of attracting guests. Mostly hotels (no matter where they are located or what their price structure is) strive to capture multiple market segments. A hotel’s guest mix depends on its location, size, facilities, and operating philosophy.

Self-study assignment: Preparation for the test 1.

Topic 4. Management structures of hotels and hotel associations.

Organizing is one of the principal jobs of management. In order to attract and serve guests and make a reasonable profit, hotels are organized into functional areas or divisions based on the service the hotel provides.

Self-study assignment: Preparation for the test 2.

Topic 5. Operation process and housekeeping service organization. Control of effectiveness of housekeeping service.

The hotel housekeeping duties are among the most important in the business as it can make or break a hotel business.

Practice: using “Logus” program to improve practical skills of hotel administration.

Topic 6. Human resources management. Hotel’s staff qualification requirements.

Properly managing human resources within the hospitality industry is very important. No other industry provides so much contact between employees and customers and so many opportunities to either reinforce a positive experience or create a negative one. The culture and traditions of each country are distinguished by different features, and it is very important to take this into account when working in the field of hospitality. In Primorsky krai, the number of foreign tourists is increasing, so it is important to understand that intercultural communication is becoming increasingly important. 

Practice: workshop on employees and customers interaction.

Topic 7. Safety and security service management.

It is very important to have proper Safety and security system in order to protect staff, guests and physical resources and assets such as equipment, appliances buildings, gardens of the hotel and also the belongings of the guest.

Self-study assignment: Preparation for the final exam.

4. Teaching method: assessment.

Grading system used:

Use of information and communication technology: projector, software for presentations.

5. Bibliography

1. Angelo R.M. and Vladimir A.N. Hospitality today. An Introduction // Educational Institute of the American Hotel and Lodging Association. 2004. 556 p.
2. Fenich G.G. Meetings, expositions, events, and conventions. An Introduction to the Industry // Upper Saddle River, New Jersey 07458. 2008. 532 p.
3. International Journal of Hospitality Management

https://www.journals.elsevier.com/international-journal-of-hospitality-management

4. Journal of Hospitality and Tourism Management

https://www.journals.elsevier.com/journal-of-hospitality-and-tourism-management/

5. Journal of Hospitality Marketing and Management

https://www.researchgate.net/journal/1936-8623_Journal_of_Hospitality_Marketing_Management

6. Pantelic V. Factors influencing hotel selection: Decision making process // BBA Thesis. The Emirates Academy of Hospitality Management. 2017

https://www.researchgate.net/publication/333356298_Factors_influencing_hotel_selection_Decision_making_process