International Tourism Business

Program Description

This tourism training program trains for careers in international tourism, includes mandatory study of a second foreign language.

Organizing and delivering travel experiences is a complex process requiring highly qualified professionals. In the context of constant transformation in the tourism and hospitality market, the demand for skilled specialists continues to grow. Currently, employer demand for tourism professionals significantly exceeds supply, offering strong career development opportunities—from entry-level specialist roles to top management positions or even business ownership.

Main courses

• Tourism Marketing
• Global Tourism Destinations
• Reservation Systems in Tourism and Service Industries
• Two Foreign Languages
• Tourism Management (taught in English)
• Business Planning in Tourism and Hospitality
• Tour Operator and Travel Agency Operations
• Virtual Reality in Designing Tourism and Sightseeing Products
• Museology and Guided Tour/Exhibition Management
• Tourism and Recreational Planning
• Technology and Organization of Entertainment Tourism

Knowledge and Skills Acquired

• Developing and implementing innovative tourism products and guided tour services
• Creating integrated marketing strategies for tourism products and services, including in international tourism
• Analyzing consumer demand and market conditions to adjust advertising campaigns and operational activities of tourism enterprises
• Designing tourism business projects and events
• Selecting the most effective promotional channels and customer touchpoints for tourism businesses