Marketing and Digital Communications

The educational program “Marketing and Digital Communications” is designed to equip graduates with competencies in promoting products and services in the digital environment. Based on fundamental marketing analytics, we teach modern tools for setting up advertising campaigns, website optimization, web analytics, and working with neural networks.

80% of Russians spend time online every day — and every second, someone makes a purchasing decision. Who helps these decisions come to life? — The new generation of marketers.

“Marketing and Digital Communications” is modern education for those who want not only to follow trends but also to create them. A marketer is not tied to an office, a fixed schedule, or even a specific country. You will be able to build a career in international projects, work as a freelancer, or launch your own brands.

The demand for marketing specialists grows by 15–20% each year.
More than 150 companies in Vladivostok and Primorsky Krai are looking for young marketers right now.
The average income of a beginner specialist can exceed 80,000 ₽ within the first 1–2 years.

Core Disciplines

• Digital marketing systems 
• Marketing research
• Contextual advertising
• Consumer behavior
• Marketing communications
• Social media marketing
• SEO and search promotion
• Digital product management
• Web analytics
• Branding

Knowledge and Skills

• Planning and conducting marketing research
• Creating and managing brands
• Designing advertising campaigns in social media
• Working with targeted and contextual advertising
• Analyzing traffic and conversion through web analytics
• Managing sales on marketplaces
• Creating and developing online stores
• Building websites with Tilda, Flexbe, and other constructors
• Applying artificial intelligence in marketing processes