Media Communication in Advertising and Public Relations

An important part of the modern communications system is advertising and the work of public relations structures. The educational program "Advertising and Public Relations" trains specialists involved in market research, development and conduct of advertising campaigns in the media and other communication channels. The new profile "Media Communication in Advertising and Public Relations" focuses on the education of students who will actively use various media communication formats in their professional activities in the future.

Main disciplines

• The history of foreign literature
• Basics of communication
• Basics of advertising and pr
• Media linguistics
• Mass media techniques and technologies
• Professional creative workshop (pr project)
• Professional creative workshop (advertising project)
• History of russian literature
• Fundamentals of economics
• Jurisprudence
• Modern advertising and press office management
• Branding technologies in mass media
• Contemporary literary process
• Russian history
• Public speaking culture
• Philosophy
• Linguistic features of advertising and pr texts
• The art of public speaking
• Fundamentals of corporate technologies

Knowledge and skills

Public Relations Specialists (or PR Managers) are responsible for managing public opinion and building effective communication between an organization and its target audience to establish trust-based relationships. In the modern world, a key aspect of their work has become creating multi-format content for engagement through media channels such as press, social media, and messaging platforms.

Careers and Employability

Senior Specialist in Advertising, PR, SMM, Copywriting, Scriptwriting, and Audio-Video Production. Press Secretary and Marketing Specialist for State/Municipal Institutions and Real Sector Enterprises.

Additional information

• Highly Qualified Faculty: Our teaching staff includes candidates and doctors of sciences, as well as leading specialists from Vladivostok's advertising agencies, press services, and mass media.
• Modern Active Learning Methods: We use contemporary, interactive forms of education to develop competencies that are in high demand in today's society.
• State-of-the-Art Technical Facilities: The learning process utilizes VVSU's technical complex, including training TV studios equipped with modern television equipment.
• Creative Production Workshops: Students gain hands-on experience and learn directly from seasoned professionals in the fields of advertising and public relations.
• Practical Training in Leading Organizations: Students undertake practical sessions in Vladivostok's top advertising agencies, press offices, and mass media outlets.
• Specialized Bachelor's Training: The program is designed to prepare students for careers in the advertising departments of mass media companies and in corporate press services.
• E-Learning Technologies: The program blends on-campus learning with independent student work using electronic resources and other educational materials available in VVSU's digital educational environment.